Did that headline make you click?

Since you’re reading this, I’m going to go with yes — and I can’t say I’m surprised. When I first saw the original version of it, it made me click too.

The original? It was “How to be smart in a world of dumb bloggers,” a blog post over on SmartBlogger. Yup, that’s right — I totally stole the headline from Jon Morrow.

And he says you should too.

In fact, he’s got an entire ebook about it… (No really. It’s called Headline Hacks and it’s awesome — you can get it on his website.)

As Jon explains in Headline Hacks, “The best writers are the best thieves.”

But I’d take that one step further and say the best marketers are thieves, too. And I think this is one thing all too many dog trainers are missing out on.

You don’t have to reinvent the wheel when it comes to marketing your dog training business; you just need to watch those around you, and copy what works.

Let me give you an example.

A local Chinese restaurant left a menu on my door the other night; I’d guess their delivery people carry them, and when they have a delivery, they stick a few flyers on the neighbors doors. If you’re a dog trainer who does house calls, is there any reason you couldn’t do the same — even if you only limited it to houses where you saw dogs in the yard or other signs of furry friends?

Or, consider this post: it’s a list of 50 ways marketing agencies can find new leads. Many of them are totally applicable (with a few tweaks!) for dog trainers; why not try a few each week for the next month, and see where it gets you?

With that in mind, today I’m going to share 3 other places where you can learn tactics, techniques or ideas to help you improve your marketing.

5 Psychological Master Keys that Will Open the Doors to More Sales

How great would it feel if you made one simple tweak to your business, and saw an immediate sales increase?

I know, silly question. It would feel great.

Now what if there were 5 simple tweaks… each of which could have that same effect?

You’d stop reading this article right now and use each of ’em.


Right! Who doesn’t want more sales?

Question is what are those 5 simple tweaks? Derek Halpern calls them the “psychological master keys.” And he shared them over on his blog.

Writing Website Content? Answer These 3 Questions First

A lot of the time small business clients wind up writing website content themselves.

Sometimes it’s because they don’t have the budget to hire someone to do it for them; sometimes it’s because they honestly enjoy writing their own content.

That’s okay. Especially if they’re halfway decent writers.

And sometimes those pages are damn good. But just as often, I’ve found they leave out one (or more) crucial pieces of information. How can you tell which category your site fits into?

The Two Most Important Words in Blogging

Imagine… by the end of this post, you will be a more effective blogger, all because you learned two very important words, and the specific reasons why those words are so crucial.

Actually, both words can be found in the preceding sentence, along with hints related to their importance.

Did you catch them?

If not, keep reading, because all will be revealed.